So you’ve decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning. Going off building a web site half-cocked is a sure fire recipe for disaster.
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It never ceases to amaze me how few companies have a suitable marketing plan, let alone one that is actively maintained. Many companies operate under the myth that their overall marketing plan can simply include an online component. The Internet however, is not just another channel. It offers an entirely new way of doing business. It deserves - and necessitates - a separate, in-depth marketing plan.
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In the case of operating an online presence and the subsequent legal issues that follow, what you don’t know may very well hurt you. Operating in the virtual world entails the same - or potentially greater - legal risks as operating in the real world. These risks take many forms: copyright infringement, trademark infringement, copyright ownership, liability, breach of confidentiality, libel and slander, just to name a few.
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The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
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Foresight Institute needed an information-rich Web home. We helped them present a wealth of content in an intuitive and search engine optimized site structure. The site also gave Foresight the ability to administer member data, manage the site and offer members access to “members only” content. Taking up the opportunity to integrate GravityMail email marketing capability, Foresight promotes its activities and offers Internet memberships through the site’s user-friendly interface.
[ database | client admin cms | SEO ]
Visit The Site: Foresight Institute
Vector Electricity Network needed to introduce themselves and their services to distinctive markets with particular concerns. Netconcepts took their content and presented it in a compelling and search engine optimal website that caters to these audiences. We also provided Vector with the tools they need to make the site a cost effective marketing tool, with Vector staff able to edit and update content through a user-friendly and robust content management system.
[ database | client admin cms | SEO ]
Visit The Site: Vector Electricity Network
Further Work For This Client: Vector Gas Portfolio, Pure Energy Portfolio and Vector Networks Portfolio Page
Vector Gas needed an online home and contact point for customers and members of the public. Netconcepts supplied a content managed site featuring easy access to company information and their client extranet.
[ database | client admin cms | SEO ]
Visit The Site: Vector Gas
Further Work For This Client: Vector Electricity Network, Pure Energy Portfolio and Vector Networks Portfolio Page
Vector Networks needed to provide potential investors and interested parties with easy access to company information. Easily managed and updated via a user-friendly content management system, Vectornetworks.co.nz provides up to date insight into the networks company in a search engine optimal form and offers the company a cost effective communications tool.
[ database | client admin cms | SEO ]
Visit The Site: Vector Networks
Further Work For This Client: Vector Gas Portfolio, Pure Energy Portfolio and Vector Electricity Networks Portfolio
“And of course Netconcepts can’t be beat when it comes to optimizing a site for high search engine placement.
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
